Turkey meets Elphaba

What We’re Looking At This Week:

• Campaign Roundup

• New Resources

• Fun Brand Happenings

• The Kitchen Sink: Random but “Ooolala” Material

Wanna share with friends? Have them sign up!

Fun Campaigns: 

Here’s more than 4 ad campaigns that were fun and entertaining to watch. Hope you think so too. 

• Jaguar: a brand who seems to have thrown their roots out the window with lots of backlash vs chevy who’s done the opposite in a beautiful way.

• If you missed H&M’s Charli XCX concert in times square after her SNL weekend, don’t fret you can watch her and Troye reunite with Google Shopping #proud

• ‘Glicked’ Fans Rejoice in Bloodshed and Broadway Songs - The New York Times: My favorite headline so far. I’m going later tonight. The 11 year old girl inside me is screaming. And my sister won’t stop playing the soundtrack. 

• Busch Light Can Crock: I prefer tequila but I still wish I made this. 

Cool Brand stuff: 

• Gymshark brought this stat to light in their recent pop-up: 45% of Black women avoid exercise to keep their hairstyles intact. The space offered complimentary hair treatments, styling advice and products from black-owned hair brands.

• How to Create Your Own “Rage Room” At Home, According To Therapists - saw this and there’s no brand affiliation but thought it fits with all of us going home for the holidays and life in general :) 

• SHAKE SHACK x DELTA : it’s happening. 

The Kitchen Sink: 

• Deep Rising - a site to help protect against deep sea mining. You can claim a fish and receive an NFT as well as their coordinates on where they live. HOW COOL.

• Talk Squad - a free in-game therapy session for male gamers created by Harry’s. Tackling the stigma and accessibility for mental health and reaching the audience where they are. Love it. 

• FUN STAT: 72% of people (from a survey of 4000) include brands in their rituals. Trendwatching wrote a great article on the power of this stat and what it could mean for brands. 

• There’s a new award show coming to town: Astroland Advertising Festival 

Wanna share some cool stuff you found? Send it my way and I’ll include it in next week’s newsletter. This is a space to share resources with each other so don’t hesitate!